Полският информационен портал Polskieradio.pl притежава най-голямата аудио колекция в страната. За да популяризира това, медиата организира кампания в която емблематични полски речи, изказвания и песни са визуализирани чрез отливки на собствените им фонограми.
Агенцията е Hypermedia Isobar, Warsaw
Golden Drum 2012/ Events: Silver
Campaign: Touch The Sound
Product and services: Polskieradio.pl
Event Production: Polskie Radio
Advertising agency, city: Hypermedia Isobar, Warsaw
Campaign idea explanation:
Hypermedia Isobar created an event, where people could literally touch the most important sounds of the XX century. Brief: PolskieRadio.pl is a news portal with the largest radio recordings database in Poland. Our task was to promote it at on of the biggest science fairs in Europe - Science Picnic. We wanted to amuse people and make them remember this day. Idea: To do that, we’ve printed out the most famous historical radio recordings with the revolutionary technology of 3D printing. To create a sound, that you can touch. Mysterious teaser invitations for the event were aired on the national radio stations (eg. "Printing Voice" - beatbox simulation of printer sounds, or "Midas" about the mythical king who is forced by the music industry to turn bad songs into golden hits with his magical touch). Internet communication consisted of interactive banner and Facebook app that let people vote on their favourite recordings from the XX century. Some of them were important political speeches such as "I had a dream", some were funny, some touching, but each of them had it's own place in popular culture. Results: We have created an unforgettable experience for thousand of visitors, who touched the sound for the first time in their life. Our event reinforced PolskieRadio.pl brand image as tech-savvy and culture oriented. Our idea already has been recognized - one of the sound waves, a recording of a troop crying out the well known poem "We demand ammunition", became exhibited in the Warsaw Uprising Museum.